Adoption management is not one service. What is worth buying depends on whether the question is about a single product, about whether your organisation can run products this way at all, or about coming to do the whole thing without us.
Through a keyhole you see fragments: usage numbers, opinions, anecdotes, feedback from whoever spoke up. Enough to form a belief — not enough to know. A narrow view is what creates the illusion of success, and no organisation leaves it behind by accident: someone has to see that there is a problem behind the door, and that it is big enough to be worth opening.
Why “operational” does not mean “adopted”, and why a green dashboard is the weakest evidence you have. For whoever in your organisation needs to be in the room — delivered by the two people who did the research.
What the model is, which problem it solves, and what it would actually look like on one of your products. Closer to a whiteboard than a presentation — you bring the product, we bring the questions.
That is a conversation, not a proposal. From there organisations begin in one of three places: with a single product, if you already know which one is keeping you awake — with the seven conditions, if the question is whether you are set up for this at all — or with the Adoption Value Trace and capability path, if the question is how to move from strategy to evidence — or build the discipline internally.
Three different questions, three different pieces of work. Each can be bought independently; the right entry point depends on the question you need answered.
The adoption health check. One product. One dataset. One report — read across all three FARO dimensions as your people experience them, with a score you can defend, your users’ own words, and how much of the expected value is not coming back.
See what a check involvesAdoption Operating Conditions. Seven dimensions, each a spectrum from project thinking to product thinking, answered by the people who run your products and the people who fund them. One survey — read together in a results session, or worked through in an Action Workshop that ends in priorities.
See the seven dimensionsAdoption Value Trace and Building the capability. The Adoption Value Trace runs from the business direction you are trying to deliver on to the evidence that shows whether you are getting there. It can be run on one product, or be the backbone of a longer engagement where your own team takes it over.
See both ways inRun on one of your products, in the depth the decision needs. The three versions differ in how far along the trace the work goes, and how much actual evidence stands behind the answer when it stops.
See what the three coverEach product goes through a full Deep Adoption Value Trace, run in a staggered sequence with controlled overlap and with our part getting smaller each time — and the ownership, organising and governance built alongside them, so the discipline stays when we leave.
See how the capability is builtThey are separate purchases, not a required sequence. A standalone Adoption Value Trace can end there — and if you later choose to build the capability, work that is still current and sufficient is reused.
Adoption Management Coaching. Available after at least one completed Adoption Health Check. The decision comes round again. A working session each quarter to go through what the evidence is actually saying and make the pivot-or-persevere call properly, with availability in between. See how the rhythm works
Not everything we can help with is a standard service. Where a specific need can be met with a method or playbook we already have, we scope the engagement with you first: what it has to achieve, how it runs, who takes part and what it costs. Those are settled and concrete before delivery begins — rather than presented here as a fixed format.
For the people who own the decisions. It helps leadership define what success actually means and how it will be judged, prioritise where the adoption effort goes first, and establish the ownership, cadence and decision rules that outlive the implementation project. The main output is an Adoption Strategy Playbook.
Tell us what you need to know, or what you need to change. We will point you honestly to the path that fits — or say that the place to begin is a talk, a briefing, or a scoped engagement.
Or write to info@evonate.dk